Trelleborg Emphasizes Local Presence and Global Reach in New Campaign
Robert Zahiri, Director Global Marketing & Communications for Trelleborg Sealing Solutions, says: “We at Trelleborg Sealing Solutions offer an unmatched level of local engineering and commercial service & support, combined with the unique resources, experience and capabilities of a global industry leader. Our local global campaign aims to highlight our core capability, “local presence, global reach”, to existing and potential customers. Using a series of case stories, the campaign shows how Trelleborg Sealing Solutions works effectively to provide solutions that leverage global expertise but deliver it locally, in a customer’s own language.”
The theme of the campaign is ‘How local is your global seal supplier?’ and the microsite is available in 22 languages. Within it is the ‘Global but Local’ quiz where participants need to position a pin as closely as possible to one of the Trelleborg Sealing Solutions locations worldwide. Entrants will be placed in a draw to win travel vouchers, travel kits and sleep masks.
“Our global reach and local presence is what makes Trelleborg Sealing Solutions unique as a seal supplier. We wanted to communicate this market differentiator in a fun way and engage with customers and potential customers on a personal level. We look forward to seeing the response to the campaign and seeing how much people really know about us,” concludes Zahiri.
To visit the local global campaign microsite go to www.global-but-local.com.