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Cookie policy

Cookie policy

Cookie policy

We use cookies on this website. Cookies are small text files. These files are stored on your computer and enable us to allocate your browser. Cookies generally do not store personal data. In some cases personal information is stored with your explicit consent or if it is technically necessary (e.g. for login purposes).

These cookies may provide you with content and services specially adapted to your interests by memorizing your settings and the products you selected. In this process only the cookie on your devices is identified not your device itself or you.

We use cookies to memorize your choice and settings to increase user-friendliness by improving our website and content optimally adapted to your needs.

Cookies enable us to store the following information:

  • Your browser information, for example your type of browser and the plug-ins installed. This prevents the question being asked if you have installed the necessary software to display videos or diagrams at every visit of our website.
  • Your country and language selection. If you have selected English as your preferred language it will become your default language and will automatically be used at your next visit.
  • Your movements on the website and the way you use or website. We do not collect personal data but statistical data to improve our website.

Some cookies are only valid until you shut down your browser, others are stored for longer periods.

How do I prevent cookies from being placed?


Most web-browser automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies.

Some browsers have a special mode that deletes cookies directly after your visit. Internet explorer 8 or newer calls this function „in private- brows“; Google Chrome Version 10 calls it „ Inkognito“, Firefox 3.5 calls it „private mode“; Safari Version 10 calls it „private surfing“ and Opera 10.5 calls it „private tab“.

You can find instructions on how to change your cookie settings in the „help“ area of your browser. You can delete cookies already stored on your computer or device at any time. Furthermore you can object to the collection and transfer of personal data or prevent the use of your data by deactivating java-script in your browser or installing a tool to prevent it.
If you do not wish that we collect and analyze data about your visit through the use of cookies you can object for the future at any time (Opt-Out).

A opt-out-cookie in your internet browser is needed to implement the objection technically. This cookie only serves the purpose of assigning your objection. Please note that the opt-out cookie is only valid for the internet browser in which it was placed. This means that if you delete cookies or use a different internet browser you have to opt-out again. If you decide not accept cookies in general you can naturally still visit and use our website but we cannot guarantee an optimal browsing experience. Additionally some content may not be available and the use may be limited.

We currently use the following third party cookies:


Adwords & Conversion-Tracking
To draw attention to our services we use Google Adwords ads by using conversion tracking services of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“) to be able to provide you with personalized interest- and location-based advertisements. We use the IP-anonymization, which is implemented by changing the internal settings of the Google Tag Manager.

Ads are shown according to search queries on Google network websites .

We are able to connect our ads with certain search words. Cookies enable us to place ads based on the previous visits of our users on our website.

By clicking on an advertisement a cookie is placed on your computer. For further information about the used cookie technology please see the Google privacy policy and the website about Google website statistics .

These technologies provide Google and us as their customer with information about clicks on ads by users and automatic forwarding of users to our websites. The thereby collected data will only be used for statistical evaluations to optimize our ads.

We do not gather information that allow us to personally identify a user. The statistics provided by Google contain the total amount of users that clicked on one of our ads and if they were forwarded to a conversion tagged page of our website. These statistics enable us to know which ads connected with which search words were clicked on the most and which ads led to a contact of the user via our contact form.
You can prevent the storage of cookies which are necessary for this technology by changing the settings of your browser. In this case your visit will not be included in the user statistics.
You have the possibility to select types of google advertisements or to deactivate interest based advertisements . Alternatively you can deactivate third party cookies by visiting the website of the network advertising initiative .

We and Google will receive statistical information about the amount of users visiting the website. If you do not wish to be part of this statistic you can prevent it by adding specific programs to your browser.

Clicktale
This website uses the web analysis service of ClickTale Ltd. 2 Shoham Street, 4th floor, Ramat Gan, 5251003, Israel, to improve and develop our website and to provide our customers with more effective and efficient services. ClickTale registers mouse clicks, mouse movements as well as scroll movements and entered texts. ClickTale does not collect your personal data unless you entered them voluntarily on the website.

Additionally ClickTale determines the user's country of origin by their visitor IP but will not store the IP-address in this process.

You can find futher information about data protection at ClickTale in their privacy policy. You can deactivate the service here: http://www.clicktale.net/disable.html .

DoubleClick
We use DoubleClick, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). DoubleClick uses cookies to enable interest-based advertisements. The cookies identify which ad has been shown in the browser and whether you have accessed a website through an ad. The cookies do not collect personal information.

If you do not wish interest-based advertisement you can prevent the storage of cookies which are necessary for these technologies to work. In these cases your visit will not flow in the user statistics. You have the possibility to select types of google advertisements or to deactivate interest based advertisements. Alternatively you can deactivate third party cookies by visiting the website of the network advertising initiative . We and Google will receive statistical information about the amount of users visiting the website. If you do not wish to be part of this statistic you can prevent it by adding specific programs to your browser.

Google Dynamic Remarketing
We use Google Dynamic Remarketing function on our website, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “This user visited a particular page, so show them ads relating to that page.” Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see user-based ads, you can deactivate the use of cookies by visiting Google’s Ads Settings . For further information visit Google’s privacy policy .

Google AdSens
This website uses Google AdSense, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google") to implement advertisements. Google AdSense uses so called cookies. Cookies are small text files that are stored on the user’s computer and enable us to analyze the use of this website. Google AdSense also uses so called Web Beacons (invisible graphics). Web Beacons can evaluate information about user traffic on the website. The information about the use of this website, including the IP-address of users, gathered by cookies and Web Beacons, will be transferred to and stored at a Google server in the US. Google may transmit this information to their contracting parties but will not combine your IP-address with other data. User can prevent the installation of cookies by changing their browser settings. Please note that in this case you may not be able to use or service to the full extent.

You can find further information at https://www.google.de/intl/de/policies/ and in the privacy policy of Google.

Google AJAX Search API
We use Google AJAX Search API, a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, "Google"). This tool allows us to optimize the loading speed. Data is transferred to Google if the search box of this website is used. The data protection provisions of Google apply.

You can find further information at https://www.google.de/intl/de/policies/ and in the privacy policy of Google.

Google Analytics
This website uses Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“).The Hamburg Commissioner for Data Protection and Freedom of Information reached an agreement with Google based on the decision of the Düsseldorf Group on data protection Therefore it is possible to use Google Analytics in a manner which is compliant with applicable law and does not raise any concerns. We will comply with these requirements. In particular we draw your attention to the fact that Google Analytics is supplemented by the code “gat._anonymizeIp();” on this website to guarantee the anonymised collection of IP addresses (so called IP-masking). Please also note the following information about the use of Google Analytics:

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”; these are text files which are stored on your computer to analyse the way you use the website. The information about the way you use this website created by the cookie is sent to and stored on a Google server in the USA.

If the IP anonymization is activated on this website, Google will first truncate your IP address in Member States of the European Union or in other state parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and truncated on a Google server in the USA. Google uses this information on behalf of the website operator to evaluate the way you use the website, to collate reports on website activities and to provide the website operator other services related to website and Internet use.

The IP address sent by your browser as part of Google Analytics is not combined with other data held by Google. You can change your browser settings to prevent cookies from being stored; however, we draw your attention to the fact that, in these circumstances, you may find that you are unable to make full use of functions on the website. You can also prevent the data (including your IP address) relating to your use of the website which is captured by the cookie being sent to or processed by Google by downloading and installing the browser plug-in from the following link https://tools.google.com/dlpage/gaoptout?hl=en .

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics .

Further information about the terms of use and data protection is available at https://www.google.com/analytics/terms/us.html or at https://support.google.com/analytics/answer/6004245?hl=en as well as in the Google Data Privacy Policy.
We also use Google Analytics to evaluate data from the DoubleClick cookie for statistical purposes. If you object, you can opt out using Ads Preferences, http://www.google.com/settings/ads/onweb/?hl=en

Google Tag Manager
In the interests of transparency we draw your attention to the fact that we use Google Tag Manager. Google Tag Manager does not collect any personally identifiable information.
Google Tag Manager is a solution to implement and manage our website tags. Website tags are tiny bits of website code that allows to measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve websites. If you have opted-out, you will stay opted-out for the tag in Google Tag Manager. For further information please see https://www.google.com/intl/de/tagmanager/use-policy.html

New Relic
We use the web analysis plugin New Relic to receive statistical evaluations of the speed of this website. This service is provided by New Relic Inc., 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA (“New Relic”).

If a user calls up this service, which contains the plugin, the browser establishes a direct connection with servers of New Relic. The provider does not have influence on the amount of data that New Relic collects via the plugin and informs the user according to his state of knowledge:

By implementing this plugin New Relic is provided with the information that a user has called up the website. If the user is logged in via New Relic New Relic can connect his visit to his New Relic account. If the user does not have an account there is still a possibility that New Relic collects and stores its IP-address.

You can find information about the purpose and extent of the data collection and about the further use of data by New Relic as well as information about your rights and data protection settings here: https://newrelic.com/privacy .

If a user is member at New Relic and does not want New Relic to collect information via this service and combine this information with member data, he has to log out of New Relic before calling up this site.

Piwik
We use the web analytics tool “Piwik”. Piwik uses cookies, which enable us to analyse the use of our website. For this purpose the generated information in the cookie (including truncated IP-address) is transmitted to and stored at Piwiks server to enable us to optimize the usage of our website. In this process your IP-address is being anonymized immediately, so that you remain anonymous to us. The information generated by the cookie about your use of this website will not be disclosed to third parties. You may preclude the usage of cookies by selecting the appropriate settings in your browser, in this case it may occur, however, that you may not be able to use all functions of this website.

For further information about data protection at Piwik please see their privacy policy .

Wiredminds
We use services of wiredminds GmbH, Lindenspürstraße 32, 70176 Stuttgart (www.wiredminds.de) for advertisement purposes and to optimize our services on this website. Thereby data is collected, processed and used to create pseudonymized user profiles. Where possible and reasonable user profiles are completely anonymized. Cookies may be used for this purpose. Cookies are small text files that are stored on the user’s computer and enable us to recognize your browser. The thereby collected data that may contain personal data is transmitted to wiredminds or directly collected by them. Wiredminds can use your data to create anonymized user profiles. Without your explicit consent wiredminds does not use the data to identify the data subject and does not combine personal data with the bearer of the pseudonym. If IP-addresses are collected they are anonymized by deleting the last numbers immediately after the collection. You can object to the collection, processing and use of your personal data at any time with effect for the future by using the following link .

Social Plugins
This Website uses the following social plugins:

  • Facebook (operator: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)
  • Twitter (operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
  • LinkedIn (operator: LinkedIn, 2029 Stierlin Ct, Mountain View, CA 94043, USA)
  • YouTube( operator: YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066)

These plugins collect personal data by default and transfer them to the server of the respective operator.

To guarantee the protection of your privacy we have taken technical measures to prevent data from being transferred to the social network without your consent. At the initial calling up of the site the plugin is deactivated. By clicking on the symbol of the social network you consent to the transfer and the data is transferred.

Please note that personal data might be transferred to the respective operator. The content of the plugin is directly transferred to the browser and implemented in the website. Therefore we have no influence on the extent of data collected by the plugin. To prevent unwanted data transfer the plugins on our website are deactivated by default. The plugin is only being activated when you click on the plugin symbol. Then data is transferred to the provider. By activating the plugin a connection is built between your browser and the server of the social network. If you are logged into the social network it is able to associate this information with your account. Further information about details and purpose of the data collection can be found in the privacy policy of the social networks:

As of November 2016